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E-commerce

Commerce platforms that stay fast when traffic arrives

Headless storefronts, checkout optimisation, catalogue systems and operational integration built for conversion and peak-season load.

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Platforms we build

  • Headless storefronts on Shopify, Medusa or custom backends
  • Product information management systems
  • Subscription and replenishment commerce
  • B2B trade portals with account pricing
  • Multi-vendor marketplaces
  • Order management and fulfilment tooling

Sector challenges

What makes E-commerce engineering different

  • Performance directly costs revenue

    A slow storefront loses sales measurably. Mobile performance in particular is a revenue metric, not an engineering one.

  • Peak traffic in narrow windows

    Campaign and seasonal spikes concentrate a year of load into hours, and an outage during one is unrecoverable.

  • Catalogue complexity outgrows the platform

    Variants, bundles, regional pricing and localised content quickly exceed what a template-based setup handles well.

  • Operations disconnected from the storefront

    Inventory, fulfilment and returns living in separate systems produce overselling and support load.

  • Checkout friction nobody has measured

    Drop-off happens at specific steps for specific reasons, and without funnel instrumentation those reasons stay invisible.

Digital solutions

What we build for this sector

  • Headless storefronts

    Fast, server-rendered storefronts over a commerce backend, with edge caching and content managed independently of code releases.

  • Checkout optimisation

    Funnel instrumentation, step-by-step friction removal, broad payment method coverage and measured iteration.

  • Catalogue and merchandising

    Product information management, variant modelling, faceted search, recommendations and campaign scheduling.

  • Operational integration

    ERP, warehouse, inventory, shipping and returns integration with reliable synchronisation and reconciliation.

  • B2B commerce

    Account-based pricing, quotes, purchase orders, approval workflows and reordering for trade customers.

  • Marketplace platforms

    Multi-vendor listings, commission handling, vendor onboarding, split payouts and dispute resolution.

Products and platforms

Systems we can build for you

Delivered as new products, as modules inside an existing platform, or as a modernization of something you already run.

  • Headless storefronts on Shopify, Medusa or custom backends
  • Product information management systems
  • Subscription and replenishment commerce
  • B2B trade portals with account pricing
  • Multi-vendor marketplaces
  • Order management and fulfilment tooling
  • Loyalty and customer account experiences
  • Commerce analytics and merchandising dashboards

AI and automation

Where AI genuinely helps in E-commerce

Applied where judgement is required and measurable. Everywhere else, deterministic software remains cheaper and easier to debug.

  • Product content generation

    Draft descriptions, attributes and translations generated from source data and specifications, reviewed by merchandisers before publication.

  • Semantic and conversational search

    Search that understands intent and attributes rather than matching keywords, improving discovery on large catalogues.

  • Recommendations

    Behaviour- and catalogue-driven recommendations across product pages, cart and lifecycle email.

  • Customer service automation

    Order status, returns and product questions answered from real order data, with clear escalation to a person.

  • Demand and inventory forecasting

    Forecasts informing purchasing and allocation, reducing both stockouts and overstock.

Integrations

Systems we connect to

Integration work is usually where the estimate lives. We assess API quality and access early rather than assuming it.

  • Commerce backends (Shopify, Medusa, commercetools)
  • Payment providers (Stripe, Adyen, PayPal, Klarna)
  • ERP systems (NetSuite, SAP, Microsoft Dynamics)
  • Warehouse and 3PL systems
  • Shipping and carrier APIs
  • Tax calculation services (Avalara, TaxJar)
  • Marketing platforms (Klaviyo, Braze, HubSpot)
  • Marketplaces (Amazon, eBay, regional platforms)

Security and compliance

What we design for, and what we do not claim

We build and document controls that support your obligations. Certification and legal sign-off come from your auditors and counsel.

  • Payment data scope

    Hosted payment elements and tokenisation keep card data out of your systems, reducing PCI DSS scope. Validation is performed by a qualified assessor.

  • Consumer data protection

    Consent management, cookie controls, marketing preferences and deletion handling designed to support GDPR, CCPA and equivalent regimes.

  • Accessibility

    Storefronts built to WCAG 2.2 AA, which matters commercially as well as legally in a growing number of markets.

  • Tax and cross-border trade

    Integration with tax calculation and customs data services to support multi-region selling. Tax positions remain your advisers’ decision.

Technologies

Typical stack for this sector

  • TypeScript
  • Next.js
  • React
  • Node.js
  • Shopify Hydrogen
  • Medusa
  • PostgreSQL
  • Algolia
  • Redis
  • Cloudflare
  • Stripe
  • AWS
Full technology capabilities

Related

Where to go next

Other industries

E-commerce

Talk about a E-commerce project

Bring the constraints — regulatory, operational, commercial. Those are the interesting part of the conversation.

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